2017 – 2018
Branding – Web Design – Email Templates – Trade Show + Marketing Print Materials
Scan123 is an electronic document management storage system who needed a brand refresh. With new colors, font styles, and humor, I helped modernize their web presence and marketing materials.
Scan123 is a multi-million dollar electronic document management storage company with over 800 customers across all 50 states. Their branding was stuck in the 90’s and despite their success, they did not look like a modern company. I was tasked with bringing their visual representation into the modern age by updating their color scheme, logo, and marketing voice across multiple product spaces, plus marketing materials used in mailing and trade shows. While keeping it professional, I brought humor and personality through creative icons, graphics, and copy.
Scan123's audience
At the time, the majority of Scan123's clients were car dealerships who legally need to retain sales and repair paperwork for a myriad customers for years. Storing all that physical paper is no small feat, and requires excellent organizational skills lest a file is misplaced, or a warehouse burns down. Scan123's mission is to help companies digitalize their files.
Before:
Being a cloud-based storage system, it was important to stakeholders to keep the cloud imagery and hold true to the existing color palette. We needed to bring cohesion to the rebrand across multiple products and platforms including:
- Android app
- Windows native desktop application
- Web-based SaaS
- Print materials for trade shows and mailers
- Marketing site based in Wordpress
- Windows native desktop application
- Web-based SaaS
- Print materials for trade shows and mailers
- Marketing site based in Wordpress
Assets
Web + print
The main marketing site was built using Wordpress. By using the same fonts, colors, and styles, we maintained a cohesive look between the marketing site and the printed materials. I was able to convince the stakeholders we should refresh their existing colors somewhat, bringing in a very modern teal and leaving behind the red and yellow, which have certain negative connotations in today's web expectations.
I made several instructional guides that were mailed out to users and given out at trade shows to demonstrate just how "easy as 1 2 3" the Scan123 suite was. I had fun making silly graphics for these and was given the utmost of creative freedom. My thoughts for this approach were that employees get a lot of information thrown at them and ads sent to their business to buy something. Sending something joyful may just be the way to stand out. We heard from customers how these more informative and fun materials helped them learn the system more easily.
Wordpress site
Updated Wordpress homepage for Scan123's main marketing site. In this rendition, we worked to highlight the company's mission more visually and dynamically for users to understand. By modernizing the site, we were able to help newer users let go of any bias they had when first coming to the previous version of the site.
A big part of this project was to update the navigation, bringing focus and shortening the distance to the pages we saw through Google Analytics and user interviews with the highest clickrates.
Android app
One of the assets we needed designs for was the company's Android app. Working closely with the app developer, this project was born during Material Design's heyday. To simplify and move quickly on the app, we decided to use their components out of the box. This dictated our font choice (Roboto), color palette, and styles for the app, veering slightly from our other materials seen above. We leaned into the flat "paper" styles of Material, with very little use of shadows and a minimal color ramp.
In Retrospect
This was the second job in my career. I was a new designer coming off my first job at a tumultuous and hard-falling startup. Looking back at this work with eight years of experience now under my belt, there is a lot I would do differently. At the same time, I had almost total freedom. All of the graphics shown here were sent to real customers. I remember having so much fun here: doing everything visual for the company helped me set the path of my career between graphic design and UX. I always came pack to wanting to help move the product forward, rather than focus on customer outreach.
I am so grateful for what I got to do, even if it was absolutely ridiculous. After I designed the logo and it had been approved, and the big acrylic street-facing sign had been ordered, I remember trying to repurpose the cloud in the C of the logo into a favicon and realizing it looked like a butt... That sign faced the street for years after I left (they have since updated their logo and honestly it's so good). I had such pride everyday I passed that sign. I did that. As silly as it was and how many other people may have thought it looked dumb, I still made that. For a fledgling designer a year into her career, I don't know how much cooler it gets.